Digital Growth Systems for Home Improvement Brands.
SashcraftAI finds and books qualified sales conversations for installers — so your calendar fills without relying on referrals or luck.
Some months the phone rings off the hook. Others, the diary's empty and you're chasing quotes that never close.
Word of mouth is great business — until it isn't enough. You can't plan growth around hoping the last job talks about you.
They've never sold a flush sash or explained a U-value to a homeowner. You end up training them instead of the other way round.
Clicks and impressions look fine on a report. They don't mean much if they never turn into a booked survey.
Not a generalist agency bolting on "windows and doors" as a vertical. SashcraftAI is built outbound infrastructure — the systems, targeting, and messaging that produce qualified sales conversations, week after week.
Before SashcraftAI, Rafi spent over two years on the digital and commercial side of a UK windows & doors ecommerce business — the operational end, not the outside-looking-in end.
That means an understanding of how installers actually sell, quote, and fulfil — not a marketing playbook borrowed from an unrelated industry and stretched to fit.
We map the homeowners and jobs that are most profitable for your business — not just anyone with a browser open.
Targeted systems get built around that customer profile, designed to start real conversations, not collect clicks.
Sales calls land directly in your diary with people who are a genuine fit for what you install.
Your team handles the close. We keep the pipeline topped up behind the scenes.
Book a call and we'll walk through what a pipeline built for your business could look like.
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